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We helped a top European FMCG distributor launch its own brand disposable vape line in just 28 days, fully compliant with EU TPD regulations, and achieved 3x reorder growth within 6 months.
Client
Leading EU FMCG Distributor
Industry
Tobacco & FMCG Distribution
Location
Western Europe
Project Cycle
28 Days to Launch
The client is a well-established FMCG distributor with extensive retail channels across Western Europe. They planned to enter the vape market with their own brand, and needed to complete product launch before the summer sales peak.
Only 30 days from project confirmation to batch shipment, leaving very little room for development and production.
Products must fully comply with EU TPD regulations, with complete technical documentation and test reports.
Flavors must fit European consumer preferences, different from mainstream Asian market formulas.
Need to support large-volume reorders after launch, with consistent quality and low defect rate.
We adopted a "mature public mold solution + brand customization" model, which not only ensures delivery speed, but also meets the client's needs for exclusive brand and differentiated taste.
Recommended a market-verified 800-puffs disposable public mold solution, which has been supplied to multiple European brands with stable quality and mature supply chain.
The flavor team developed 3 exclusive European-style blends based on local taste preferences, and finalized the formula after two rounds of blind tests.
The design team completed brand LOGO printing, product color matching and outer packaging design in 5 working days, fitting the client's brand tone.
Set up a dedicated project team with dedicated production line arrangement, priority scheduling, and daily progress synchronization.
Demand communication, NDA signing, solution confirmation
Packaging design completion, first round of flavor samples delivery
Customer test sample, confirm flavor and appearance details
Raw material preparation, official start of mass production
Finished product inspection, delivery, product officially shipped
The project was successfully delivered 2 days ahead of schedule, with product quality far exceeding customer expectations, and achieved excellent market performance after launch.
From confirmation to mass delivery
Actual defective rate after launch
Reorder growth in 6 months
Customer satisfaction score
The team's efficiency and professionalism exceeded our expectations. They fully understood the European market's regulatory requirements and consumer preferences, and the final product sold far better than we expected. From sampling to mass production, every link was very smooth. They have now become our core manufacturing partner in the vape category.
James Morrison
Purchasing Director, European FMCG Distribution Group
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